Affiliate marketing has created a buzz in the world for quite some time now. No matter which site you visit, you will sure come across the word called affiliate. When it comes to affiliate programs and affiliate marketing, Amazon.com is one of the most popular in the World Wide Web. Well! It is popular but it does not mean that it has to be the best in the market. Why so? There can be many reasons. This article will be kind of a review of the Amazon.com which has actually gained in some popularity because of its long lasting stand in the market. We will discuss here about some of the pros and cons of the Amazon.com and finally draw a conclusion to reveal some truth!

Pros :

• What do you look for in a shop? It must have everything that you want! Yes! The greatest advantage that Amazon has is that it sells everything that you can imagine. Whatever you think of is there with Amazon. So, you can sell them through Amazon and earn money in the form of commission.
• Amazon provides various set up options that probably no one else provides. At Amazon you have the freedom to choose from any set up that you think is suitable for you. For instance, if you want to hand pick products, you can use the product links in your site or if you want something targeted to your site content, you have the liberty to pick up Omakase links.
• We have a saying called Old is Gold. Amazon.com has been there in the market for over 10 years now and hence, is very well developed. How to use the Amazon affiliate program can be found in the Help and FAQ section of the Amazon site.
• It you want a different color scheme for the Amazon ads, go ahead and customize the colors to suite the requirements of your site.
• Want to save space? Use text links instead of the ads and you can enjoy greater click through rates.
• If the customers follow the site links and buy the Amazon products, you will get your commission.
• aStore allows you to set up a site for free and display Amazon products.

Cons :

• Commission structure is very low and you start off with a mere 4%. The maximum that you can get is 8.5%. This is a major drawback of the affiliate program of Amazon.
• Most of the people know about the Amazon.com. They also know that if they are directly visiting Amazon.com, they can get a special bargain. This can pull back your efforts of affiliate marketing.

Conclusion :

In an overall environment, Amazon has today become a household name. This gives it a very strong hold and is simply not a scam at all. This lone factor cannot single handedly make Amazon a popular and most preferred affiliate program. The reason is the low commission rates. Ideally, the rate should be 20% and above but the rate of 4% looks like a pygmy. It is hence, not a well recommended site for affiliate program. However, the final call is your!