Many SEO firms or companies are not in favor of disclosing the techniques or methods of Search Engine Optimization. They prefer to disclose little tips and techniques such as; meta tags and keywords, description, title tags.

"Meta tags are included in the section of your site and are read by the search engines. The two most important kind are "description" and "keywords" Description is a description of the content of your site and keywords is a list of keywords relevant to the page."

We at here tries to explain all the ways and methods of Search Engine Optimizations. Search Engine Optimization depends upon three factors:

• On Page Optimization
• Internal Page Optimization
• Off Page Optimization

Every factor consists many methods to optimize the website. Off Page Optimization are mainly considered and equivalent with Search Engine Marketing.

As you are building your site or getting your site built, you need to do as much as you can to ensure higher rankings in the search engines. There are a variety of on-page factors which should be implemented while creating a complete website:

• Title of the web page should be between 5-8 words and
• It should inform about the web page content.
• It should be relevant to the page content.
• It should begin with the primary keyword intended for the page.

Heading tags (h1-h6):

Heading tags should be used above the content only once and it should be used in sequence. If you have used H2 initially then do not use H1 tag after this, or H2 tag. Instead of this, you must use H3. Heading should contain the Primary keyword and should be descriptive.

Paragraph Tag

First sentence of the page should be very descriptive and effective and keyword should be included in the first 5 words of first line. It is much better if your first line starts from the Primary Keyword.

Bold and Strong text use

Primary and Secondary Keywords should be highlighted with Strong or Bold tags.

Content Word count

Content should be made up of at least 250-300 words.

Image Alt tags

Always use Alt tag in image and name it with secondary keyword and image file name should be kept with primary keyword.

Keyword density:

It should be 3-8% and you can identify the keyword density through this site http://www.keyworddensity.com. It can be calculated online after uploading the site.

Meta description:

Description in Meta tag should contain 25 to 30 words (150-160 characters). Sentence in Description should be with primary and secondary keywords. You can also use the first line of your web page in Meta Description tag.

Meta keyword:

Keywords in Meta tag should also be 25-30 words (150-160 characters). Every keyword should be separated by commas only, not a space, for example: Keywords should appear in Meta keyword tags like this: Mobile Phones,Phones,Online Mobile Phone.

Folder & File Name:

All html files name should be with .html or htm extension and there should not be any spaces or underscore in file names. Hyphens can be considered for file name if file name has two word phrases. And hyphens should not be used more than twice ie; for three-word pharse.

Same conditions apply for Folder names.

Unique Content:

Content should be written 100% genuine original content created by you, well written, unique and informative. Your language should not be exaggerative.

Unique Content for Keywords:

All content should be written on the basis of keywords. On one page, please do not try to include another pages content. There should not be any duplicate content on the internal pages of sites.

Body Color:

Body color should be set as White.

Background Color of Text:

Always remember the background area of the written content should always be white.

Font Color:

Font color for main body content should always be in black.

Sitemap:

Sitemap page should be linked from the index page of site and it should contain a link to pages, which have been used in the site.

Inter-linking:

Secondary Keywords on the homepage of site should be inter-linked with inner pages, if the secondary keyword makes sense or is relevant with the inner pages.

Link Exchange Section:

This is the section which can be put in index page with different names such as; Resources, Directory, Partners Sites, Partners, Links, Reciprocal Links, Partners Links. It should redirect the page where all the links of partner's sites will be added.